Futurist WillHigman argues in the Director issue this month that today’ s teens and early 20-somethings are the new generation to look out for, because they are probably already your customer of today and/ or started working for you now. These post-millenials have company values high on their agenda, find having access more important than ownership and are used to make quick choices and decisions. Copyright image ‘After the millenials’. Post millenials
